Skill and Service

Optimizing a website's content to rank higher on search engines like Google. This includes on-page SEO (like keyword research and content optimization) and off-page SEO (like link building and improving domain authority).

Managing and growing a brand’s presence on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and more. This includes organic content creation and paid advertising strategies.

Advertising: Running paid ad campaigns on platforms such as Google Ads, Bing Ads, or social media networks. PPC specialists focus on maximizing ROI by optimizing ad copy, targeting, and budgets.

Creating valuable, relevant content that attracts, educates, and engages a target audience. This can include blog posts, videos, infographics, and podcasts designed to drive traffic and convert visitors.

Designing and sending personalized email campaigns to nurture relationships with potential and existing customers. This involves creating newsletters, promotional emails, and automating email workflows.

Partnering with influencers or online personalities to promote products to their audience. This requires selecting the right influencers whose followers align with the brand’s target market.

Collaborating with affiliates who promote your products or services on their websites or social media platforms in exchange for a commission.

Using tools like Google Analytics, social media insights, and PPC platforms to track and measure campaign performance. A digital marketing expert uses this data to refine strategies and improve outcomes.

A focus on improving the user experience (UX) to increase the percentage of visitors who complete desired actions on a website, such as making a purchase or filling out a form.

Developing strategies specifically for mobile users, including app-based marketing, SMS campaigns, and mobile-optimized websites.